Judi Online - The Premier League could kick-off the 2016-17 campaign without a title sponsor for the first time since its inaugural year, writes Tom Hopkinson in the Sunday People.
That is because the top-flight clubs have still to find a backer willing to meet their £60million-a-season demands.
Barclays, whose three-year deal is worth £40m a season, will end their association with the competition in 12 months’ time.
Drinks
firm Diageo offered £48m a year for Guinness to become the league’s
title sponsor, but the clubs rejected it because it could harm existing
deals.
On top of that, Diageo’s offer was £12m a year short of
the value that the Premier League has placed on its main sponsor and the
feeling among clubs is that they are in no rush to agree a new
contract.
Bandar Bola - The cost of sponsoring the Premier League has increased because of the £5.1billion TV deal which kicks in next year.
Ironically,
however, it is the huge amount clubs will pocket from that contract
which means they are in no rush to strike a title sponsorship agreement.
The clubs will meet next month, when a decision will be made on the best way to go forward.
The
league did not have a sponsor in the 1992-93 season, but since then
Carling, Barclaycard and Barclays have paid millions for the privilege.
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